How to find your brand story and why it matters
For all Startups and SMB Owners / managers
Whether you’re acquiring new customers, nurturing existing ones, pitching to investors, recruiting employees or just trying to survive, being able to tell a compelling succinct story about your business is critical.
In this 60 minute webinar, global brand expert James Hurman will show you how to find and tell the story that’ll supercharge your business success.
James will share and explain frameworks and principles that can be applied to your business in a cost effective manner.
WHAT'S IN THE WEBINAR?
WHO ARE YOU?
Your brand is who you are, what you do and why you do it. Discover how your brand is more than just a logo and a font.
HOW TO DIFFERENTIATE
James explains how to use your brand to remain relevant and differentiate yourself from the competition.
WHAT WILL I LEARN?
Lessons learnt to help start-ups and SMBs get their brand strategy sorted from one of the worlds leading brand strategists.
MARK COTGROVE - VISIBLE PATHWAY
An entrepreneur for 25 yrs and a founder or co-founder of 4 companies, most recently Nimbus Partners, a software company founded in a bedroom in 1998, grown into a multi-national company and successfully sold to Tibco in 2011. Mark has the ability to make the complex seem simple and is an accomplished speaker.
JAMES HURMAN - BRAND STRATEGIST
In 2013 James was named the world’s #1 planning director following many years as head of planning at Auckland ad agency Colenso BBDO. He has since led innovation projects across fintech, energy, telecommunications, and numerous others. He created Storytech – Your Brand Strategy in one Day allowing startups and small businesses to develop a robust brand strategy for a fraction of the traditional cost.