About the eBook
This eBook is based on a very successful webinar we held in June 2020, right in the thick of Covid19 Round 1. That webinar was essentially a discussion on a subset of the content presented in this eBook, between our CEO Mark Cotgrove and Dominic Rowsell.
Dominic has 25 years experience in sales, sales advisory & sales transformation consulting and was a co-founder of Hot Rivet, a boutique consultancy that first developed the ideas we developed into our foundation Project How B2B Customers Buy. These theories were developed and delivered using the traditional consulting model with frankly astonishing success in numerous global companies such as Cisco, Airbus, Fuji-Xerox and others.
Dominic is one of the few people who actually have an understanding of what we should be doing based on having observed, consulted to, measured and analysed what worked and what didn’t in 2 previous crises.
This eBook focuses on a fact-driven, experience-based approach rather than ‘expert’ theoretical advice. If you want a concise clear path for moving forward then download this eBook today.