Accelerate your sales cycles and noticeably improve your customers buying experience by understanding who to engage with, how and when.
IMPACT is the acronym to help you determine how you need to market and sell to your customers.
Some people think this and that good salespeople can simply morph their technique to suit the particular circumstance. But over 15 years research into B2B sales has shown that this thinking is fatally flawed.
Marketing Specialist | Author | Silicon Valley VC | Former Apple Chief Evangelist