Welcome to the Visible PATHWAY eBook series

"Understanding How Your Customers Buy IMPACTs Your Business"

Whether you’re a global enterprise software vendor or a local supplier selling to other local businesses, B2B sales is hard. And it’s even harder when you don’t have the complete story.

Accelerate Your Sales Cycles

Accelerate your sales cycles and noticeably improve your customers buying experience by understanding who to engage with, how and when.

IMPACT is the acronym to help you determine how you need to market and sell to your customers.

accelerate
sales is sales

Sales is Sales is Sales

Some people think this and that good salespeople can simply morph their technique to suit the particular circumstance. But over 15 years research into B2B sales has shown that this thinking is fatally flawed.

Download this 35 page eBook to learn about

How Buying Styles and Buying Processes work together; Why your Sales Style has to align with your customer's Buying Style; Using this to maximise your chances of success; Building a predictable, growing revenue stream starting NOW

bg_rockets-1

“To build a consistent, repeatable way of winning sales opportunities you need to align how you sell to how your customers buy.”

Guy Kawasaki
Marketing Specialist | Author | Silicon Valley VC | Former Apple Chief Evangelist

Get access to your free eBook now
About the eBook

This eBook is an outline of the second Module of our Project How B2B Customers buy, business theory that is essential for any B2B business wanting to grow but struggling with sales and not sure what to do about it.

IMPACT is the acronym to help you determine how you need to market and sell to your customers.
Download the free 35 page eBook to learn about

- How the customers Buying Style and their Buying Process work together
- Why your Sales Style has to align with your customers Buying Style counterpart
- Using this understanding to maximise your chances of success
- Building a predictable and growing revenue stream
- How you do it starting right now

Also included is a set of actions that you can take right now to accelerate your sales cycles by starting to better align with your customers.