Welcome to the Visible PATHWAY eBook Series
"Accelerate Your Sales Cycles by Understanding How B2B Customers Buy"
Understanding HOW a customer buys is just as important as why, but try finding a book or a course that covers it in any real detail. They don’t exist.
You already know why a customer buys because all that sales training you did and books you have read about selling covered that. Learn why HOW they buy completes the story.
Learn how to categorise your B2B customers using the characteristics of how their people engage with you order to buy. We give this a name – Buying Style.
Marketing Specialist | Author | Silicon Valley VC | Former Apple Chief Evangelist